Alison Volk founded VOLK PR with a relationship-first approach shaped by nearly three decades of experience across fashion, entertainment, hospitality, wellness, luxury lifestyle, entrepreneurship, and brand development. Known for her instinctive ability to connect people, shape compelling narratives, and position brands with authenticity and influence, Alison has built a career rooted in strategic communication, creative vision, and meaningful relationships.

After college graduation and several years spent traveling and working internationally, Alison moved to Los Angeles, where she spent a decade working across Hollywood, luxury retail, and consumer brands. Her professional path took her from Sony Pictures Entertainment, MGM, and designer Tarina Tarantino to opening and operating a men's and women's boutique in Manhattan Beach.Upon returning to her hometown of Dallas — where she is fourth generation — Alison consulted for fashion designers before stepping into the role of Director of Business Development and Public Relations for Tootsies. In 2012, following the release of her father Leonard Volk’s first book, she officially launched VOLK PR.

Today, VOLK PR works with clients ranging from emerging brands and entrepreneurs to established restaurants, hospitality groups, medical/wellness experts, retailers, designers, nonprofits, and cultural institutions. The firm is known for combining traditional public relations with modern strategic consulting, relationship-driven marketing, community integration, and highly personalized brand development.