A fourth-generation Dallas native, Alison Volk comes from a family with deep roots in retail, including a history of department store ownership in Dallas. Early in her career, she was mentored by Stanley Marcus, an experience that helped shape her understanding of customer service, brand storytelling and the retail experience.

After graduating from college and spending several years traveling and working internationally, Alison moved to Los Angeles, where she spent a decade working across entertainment, luxury retail and consumer brands. Her career included roles at Sony Pictures Entertainment and MGM, leading sales and PR for designer Tarina Tarantino, and opening and operating VOLK His & Hers Boutique in Manhattan Beach.

Upon returning to Dallas, Alison consulted for fashion designers before becoming Director of Business Development and Public Relations for Tootsies. In 2012, following the release of her father Leonard Volk’s first book, she officially launched VOLK PR.

Today, VOLK PR works with clients ranging from emerging brands and entrepreneurs to established restaurants, hospitality groups, medical/wellness experts, retailers, designers, nonprofits, and cultural institutions. The firm is known for combining traditional public relations with modern strategic consulting, relationship-driven marketing, community integration, and highly personalized brand development.